Imagine That IP Law Blog

Intellectual property (IP) is often the most critical asset for an early stage company.  Developing a strong, cost effective IP strategy and risk management strategy to avoid costly IP litigation can make the difference in a company’s survival.  Investors or potential acquisition entities are well-versed in the importance of a strong intellectual property portfolio and strategy, and typically value early stage companies on the strength of their IP rights.  It is essential to protect intellectual property at early stages in the company’s life cycle in order for any startup to be ... Read More ›

The popularity of craft breweries and distilleries has grown at exponential rates in the past few years.  There are now over 1,800 craft distilleries in the U.S. up from roughly 100 in 2005 and 7,400 craft distillers up from approximately 1400 in 2005.  These increases are reflected in Pennsylvania where the number of distilleries has gone from single digits in 2011 to over 80 in 2019.  Similar growth is occurring internationally and in related sectors such as craft hard cider and seltzer.

With this growth there has also been a rise in trademark filings with the United States Patent and ... Read More ›

For many of us, New Year’s resolutions typically involve various forms of self-improvement, such as dieting or getting to the gym.  Just as individuals adopt personal New Year’s resolutions, it is important for companies and business to set goals that improve their competitive fitness in the upcoming year.  One way to improve a company’s well-being is to ensure that its intellectual property assets are being protected, maintained, and properly leveraged.  Since intellectual property is not tangible, it can be overlooked particularly by companies that focus on physical and ... Read More ›