Michael Snyder Discusses Kylie Jenner "Rise and Shine" Legal Issues

Volpe Koenig intellectual property attorney Michael Snyder joins FOX29 Good Day Philadelphia co-hosts Alex Holley and Mike Jerrick to talk about the Kylie Jenner “Rise and Shine” viral trademark. Kylie Jenner’s social media video of her waking her child while singing “Riiise and Shiiiine” became an instant internet meme. In response Jenner filed three trademark applications with variations on the phrase “RISE AND SHINE.”  A local company claims to have earlier trademark rights. In this segment Michael outlines trademark rights and being the first to use a mark in commerce. Michael also discusses an enterprising youth who took it upon himself to become a delivery person for Krispy Kreme donuts, but without becoming an official franchisee. That situation had a happy (and delicious) ending.