Season 2 Ep #14: If the Shoe Fits- IP and the World of Sneakers

From the iconic Air Jordans to the Reebok Pumps to the undeniable influence of the Chuck Taylor All-Stars, sneakers have become pop-culture currency. As their status has shifted from a piece of sports equipment, meant to be scuffed up, into collectors’ items that are kept in pristine conditions, sneaker culture has become a multi-billion dollar market. So how do you, as a brand or consumer, guarantee your shoes are authentic and not just well-done knock-offs? What intellectual property (IP) protections are there for shoes and how do these protections help you in a global market?

This week on IP Goes Pop! co-hosts and Volpe Koenig Shareholders, Michael Snyder and Joseph Gushue, are joined by former New Balance Senior Counsel of Intellectual Property and Global Brand Protection, Dan McKinnon. Dan, who is currently CEO of Proof Authentication, Corp., shares his experience in dealing with the ever-shifting world of counterfeit products, and the IP challenges that arise in the face of, what Dan calls, “parasite brands.”

Never miss an episode! Subscribe on Apple Podcasts, Spotify, Stitcher and other favorite media player platforms.